Search engine optimization—or SEO—is no longer a ‘nice-to-have’ for organizations
that want to climb the search engine ranks and get more organic traffic. Everyone
wants to be featured on the first page of Google—the marketing equivalent of
hitting the gold mine.
However, most organizations struggle with the heavy costs that come when hiring or
setting up an SEO team. In this blog, we’ll talk about why you should opt for the
former to make the most of your SEO goals. Let’s dive in!
The SEO Landscape
SEO is a critical piece of your brand’s marketing strategy. You could have the best
blogs in your repository, but if you are not reaching the right audience at the right
time, it is all but a waste.
So, streamlining your SEO initiatives is key.
Let’s begin by understanding the trends and patterns that are shaping the SEO
landscape today:
- Organic clicks: Forbes research claims that “organic clicks accounted for 45.1% of all search result clicks in 2022.”
- Mobile traffic: In 2023, mobile devices (excluding tablets) generated 58.33% of the global website traffic:
- First spot on ranking: Data also indicates that the first organic result in a search results page boasts an average click-through rate of 27.6%.
The takeaway: Clearly, getting your SEO requirements sorted won’t hurt your
business. Instead, you’ll be able to optimize your spending and get higher ROI for
every dollar spent.
But Why Hire an External SEO Agency?
We’ve said it before, and we will say it again: SEO is constantly changing.
What you need are ‘experts’ on the team whose sole job is to keep tabs on the
evolving requirements and give you the desired results.
Here are the other advantages of investing in an external SEO agency:
1. Outsourced SEO Experts = Informed Strategies
For starters, Google routinely rolls out new updates and parameters for assessing
your website’s SEO health:
Your in-house SEO team might initially be struggling with getting things in
order. People might not have a crystal-clear understanding of who is working on
what.
In contrast, an external SEO agency will work as a more well-oiled machine and
collaborate with greater accountability.
2. Outsourced SEO Experts = Consolidated, High Performing Content
The biggest advantage SEO experts bring to the table is insights relating to:
- What can improve your content quality
- What can resonate better with your ideal target audience
- How to enhance content authority
And so on.
For instance, Google recommends that your content is the greater barometer
for customer intent and SEO experts can help you to research—and integrate—your
customer’s needs, interests, likes, etc., into every content piece.
Hiring an external SEO agency armed with a wealth of experience and skills can:
- Dive into the core needs of your audience’s preferences, interests, pain points, and more
- Offer invaluable insights that go beyond incorporating a few keywords
- Discern what can elevate your content quality, whether it’s:
- Driving engaging storytelling
- Creating compelling calls-to-action
- Researching the right keywords
- Conduct in-depth research to narrow down the right tone of voice
3. Outsourced SEO Experts = Greater Depth and Breadth of Expertise
The key differentiator between outsourced SEO consultants and an in-house agency
lies in the level of expertise you get.
Here are a few time-tested benefits of using a dedicated SEO agency:
Specialization
Outsourced SEO experts often specialize in a specific niche or industry. This allows
them to develop an in-depth understanding of the unique challenges and
opportunities within those sectors.
In contrast, an in-house team may have a broader range of responsibilities and
may make it more challenging to achieve the same level of specialization.
Diverse Skill Sets
External SEO consultants are known to work with a variety of clients frequently. Their
diverse exposure can benefit your brand in more ways than one. You can:
- Leverage their diverse skill sets and integrate them within your SEO strategy
- Capitalize on innovative SEO tools and techniques that may accelerate and enhance your SEO efforts
While in-house teams may become proficient in a particular set of skills, they
will more often than not lack the diverse experience gained from working
across different projects and industries. This is primarily because of a lack of
bandwidth and time.
Cutting-edge Tools and Technologies
As mentioned earlier, outsourced SEO experts often invest in state-of-the-art tools
and technologies to stay competitive. As a client, you’ll get instant access to the
latest and most effective SEO solutions.
In-house teams, on the other hand, may face budget constraints and may not
want to invest in SEO tools and technologies at the outset.
Global Perspective
Another area where external SEO consultants shine is their universal exposure to
global clients from different regions and markets.
This ‘international exposure to SEO trends and strategies’ can ultimately be
advantageous for your brand. You can access global insights and tactics and target a
wider target audience.
On the flip side, in-house teams may be more focused on local and specific
market dynamics and, by extension, may not be able to execute a global SEO
strategy.
Adaptability and Agility
By now, you must have understood that SEO’s impact is much larger than you’d
think.
For instance, outsourced SEO experts are also ones who are more adaptable and
agile in the face of changing search engine algorithms, industry trends, and digital
marketing regulations.
Your in-house teams may not have the same luxury, given the restrictions of
internal processes and the hierarchies they need to follow, ultimately slowing
down their decision-making process.
4. Outsourced SEO Experts = Strategy-driven, Organized SEO Approach
Your SEO campaign should build credibility and trust in the customers. But this is not
possible if the team itself is scrambling to get the systems up and running.
An external agency has already mastered its workflows and gotten processes in place
in case of last-minute changes or pivoting.
Adding fuel to the fire, SEO experts claim that not having the requisite resources to
design and implement your SEO strategy is one of their biggest challenges.
This is why, instead of letting your in-house waste time onboarding new tools
and undergoing training, you should capitalize on the services of a seasoned
SEO agency that has the right foundation in place.
5. Outsourced SEO Experts = Unmatched Insights, Higher Collaboration
Google’s algorithm reportedly has 200 factors when determining its search engine
rankings.
Realistically speaking, you cannot have your in-house team spend time on:
- Updating themselves on the latest signals or trends (For instance, the introduction of AI in search is revolutionizing search ads at an unprecedented pace)
- Creating strategies around said signals
- Measuring the performance of your SEO campaigns
In simple words, you’ll only be burdening your team with more work, which can
negatively impact your SEO performance in the long run.
With the average internet user conducting three to four searches every day, you
need to build an SEO strategy that offers accurate answers to your customer’s
queries and provides in-the-moment valuable content.
For example, did you know that “YouTube” and “Amazon” are the most popular
searches (as of 2023)? Insights like these can positively reshape your SEO strategy
and help you head in the right direction.
An external SEO team will encompass specialists in every area of SEO management.
This includes:
- Investing time and resources in continuous learning
- Staying in sync with the latest algorithm updates
- Collaborating with your in-house team to drive successful SEO campaigns
- Keeping stakeholders informed of every milestone, hiccup, and win throughout the SEO campaign
- Gathering a deep understanding of the analytics tools at play, interpreting data, presenting it in a visual format, and showcasing actionable insights
Long story short, whether it’s scaling up SEO campaigns during peak season or
pivoting strategies based on evolving market dynamics, an external team will
give you the much-needed flexibility you need—a challenging task for an inhouse team to achieve in a short period.
Get Your SEO In the Right Hands with LeadExperts
SEO is an insights-led game. It doesn’t work on intuition, gut, or prophecies. You
need real-time data about what’s making your customers tick (and what’s driving
them away).
You need to understand the dynamic nature of search engine algorithms and stay
one step ahead of your competition. You need to stay true to your product and
create SEO campaigns that can do justice to your brand’s goals.
All this is achievable if you have the right team by your side. This is where
LeadExperts can step in and completely transform your SEO game.
We can optimize your SEO strategy for organic search while helping you to find the
right terms/phrases/keywords for your SEO strategy in 2024 and beyond.
Whether you want more organic traffic, click-through rate, or higher revenues, our
team is here to help. Get connected and elevate your SEO prowess today!
