Content writing seems easy enough for anyone to do. But that does not mean that you should.
The idea of donning the writing hat may seem tempting (profitable even), but your writing may not necessarily convert – by way of followers, customers, and so on.
In this guide, we’ll reason why you should outsource your content writing needs to a professional agency to make the most out of the written word.
Content Writing: A Data-backed Perspective
But first, let’s understand what the data tells us about the current content writing landscape:
- Content marketing metrics: According to the latest HubSpot survey, these are the most important content marketing metrics:
- Documented content marketing strategy: Around 40% of B2B marketers have a documented content marketing strategy.
- Challenges faced: Some of the biggest Challenges B2B marketers face when creating content include:
The takeaway: Despite the challenges organizations face, content writing is here to stay.
What Are the Benefits of Professional Content Writing Services?
Let’s understand why you need a professional content writer to take over your content writing requirements.
Benefits #1: Professional Writing = Quality Content
As a business owner, you might already be tackling too much on your plate:
- Like getting new leads
- Hiring the right talent
- Getting sponsors and funds for your brand.
You get it.
If you add content writing to this mix, the quality of your writing may suffer.
The fact of the matter is that content writing is a time-consuming process,
irrespective of how seasoned the writer may be.
You need to do your research, outline the topics, create a brief, and actually write a
piece that converts. Now, repeating this for one article is doing but things get tricky
when you need to scale your content marketing and churn out multiple article
formats.
This is where hiring a professional agency can help. They will take care of every
aspect of content writing—from creating a content calendar to tracking the articles
for efficiency.
Benefits #2: Professional Writing = Improved Content Relatability = More Leads
A content writer has to worry about many things while writing.
Stringing logical words together is only one small component of the task.
They also need to think about the following:
- Finding the right balance between SEO and creativity
- Decoding Google algorithms to rank higher on the search results
- Calculate the ROI of the content piece
- Generating visuals and graphics for the post
- Accessing high authority research and data to add credibility to the content
If you don’t have enough experience in writing content with all these parameters in mind, your content will not deliver the desired results.
A professional content marketing agency boasts of experienced writers who can
cater to all aspects of content writing so that you can focus on getting clients
through the metaphorical door instead of worrying about how to write content.
Benefit #3: Professional Writing = Multi-faceted Advantages
Another area where using professional content writing services helps is bringing a
sense of organization to your (sometimes) chaotic content process.
The team will help you to:
- Define your content marketing goals and objectives
- Drive engagement on social media platforms with a well-planned social media content calendar comprising viral-worthy posts, memes, GIFs, etc
- Create eye-catching aesthetics and visual elements (think: infographics, charts, vectors, illustrations, and more) to boost content readability
- Optimize your content for SEO
- Craft compelling narratives and engage in storytelling that resonates with your target audience
- Build content that is witty, informative, and engaging at the same time
The team will also check in with you periodically to understand if your content
requirements are being met to the t.
Benefit #4: Professional Writing = Systematic Approach to Content Services
A professional content writing agency understands the need for having a ‘method’ to
the madness.
When building your digital presence, they will do so systematically for good measure,
starting with:
- Understanding your brief and doing their own homework as well as research in-house
- Pitching to you and coming up with a detailed strategy for the campaign at hand
- Collaborating with you to help your brand grow from a more informed position
Benefit #5: Professional Writing = Authentic, Personality-driven Content
The ultimate end goal for any brand is to interact with the audience, not address
them simply.
But more importantly, every digital content piece that the brand rolls out must
communicate the brand’s character, values, and ethos as authentically as possible.
If you want your brand’s voice to shine through, you need to leverage the skills and
expertise of a professional who can decode said ‘voice’ for you.
The agency will also assist you in narrowing down your target audience into specific
segments based on defining characteristics, interests, likes, and even pain points!
Other Advantages of Professional Content Writing Services:
- The agencies onboard writers from all walks of life with varying skill sets, language expertise, industry experience, and more. So, you’ll likely get access to a plethora of writers under one roof.
- The writers can also provide variations in terms of tone, language, style, and format so that your content does not read (or sound) repetitive. They will leverage expressions and language that your audience uses day-in-day- out.
- Writing clear, concise, and simple content is more difficult than you’d think. The writers know better than to avoid the use of jargon and complex terms that might leave your customers scratching their heads!
- The writers will also handle aspects of grammar, punctuation, inclusivity, and so on so that your content reads accurately and articulately
3 Examples of Professional Content Writing in Action
Let’s now look at a few examples of how a professional might decode your brief and
give you amazing results with the ‘less is more’ concept:
Example 1: Product – “Don’t Drink & Drive.”
Everyone knows that they shouldn’t drink and drive. But the trick was to convince
people about how their reactions became slower when they were ‘high.’
Here’s what the team did:
- They designed coasters with discounts and asked people to scan the QR code to avail of the discount.
- The bartender gave the second/third drink on these coasters.
- When people scanned the QR code to avail of the discount, they were directed to a game called “Shoot the duck,” where players had to shoot the duck.
- Depending on the score of the player, the app tracked their location and mapped the closes Easycabs.
- The cab driver sent an SMS to the player to drop them home! (The smart ones agreed):
So, you see, a common campaign on “don’t drink and drive” turned into a fun game
with real results. That’s the beauty of hiring a digital agency that will come up with
interesting, out-of-the-box ideas to get the work done for you.
Example 2: Commonwealth Games Delhi
The client wanted to create a campaign around ‘helping Delhi clean itself’ before the
Commonwealth Games.
Here’s how the agency hit the nail on the head:
Notice how the content is simple yet powerful to create a lasting impression. The
imagery is clean and relevant to the overall creative.
Example 3: “Save the Tiger”
The final example is about a campaign on “Save the Tiger:”
Despite the ad being in long form, the content embraces creative storytelling and
compels you to ‘do your part’ for saving tigers:
The learning: A professional content writing agency will write content that stems from
an insight related to the customer’s current needs, issues, problems, and so on. This is
what makes the content stand out from your normal writing.
Advantages and Disadvantages of Hiring a Professional Writing Agency
Let’s deep-dive into the advantages and disadvantages of hiring a professional
writing agency:
| Advantages | Disadvantages |
| 1. Expertise: Professional agencies often have a team of experienced writers with expertise in various subjects and writing styles. These writers also have diverse skills in different writing tasks, from technical content to creative writing. | 1. Cost: Hiring a professional writing agency can be expensive, especially for small businesses with a shoestring budget. |
| 2. Time-saving: Outsourcing writing tasks to professionals allows you to save time, and helps you to focus on critical aspects of your business. | 2. Communication Challenges: Miscommunication can occur, especially if there’s a lack of clarity in project requirements or if there are language barriers with remote teams. |
| 3. Meeting Deadlines: Professional agencies are usually accustomed to meeting tight deadlines and can provide timely content. | 3. Dependency: Depending solely on an external agency may create a higher level of dependency, making it challenging to make last-minute changes or updates without delays. |
| 4. Scalability: Professional agencies can scale their services based on your needs and accommodate larger projects with ease. | 4. Confidentiality Concerns: Sharing sensitive information with an external agency may raise concerns about confidentiality and data security. |
| 5. Research Capabilities: Writing agencies often have access to research resources and tools, which can improve the quality and depth of the content. | 5. Revisions and Feedback: Revisions and feedback may take time, and the revision process might involve additional costs or be subject to the agency’s policies. |
Kick-start Your Content on the Right Note with LeadExperts
If you are looking for a reputable, award-winning digital marketing agency to take
over your content marketing needs, look no further than LeadExperts.
Our team will guide you through the process and give your brand the edge it
deserves. Speak to the team right away!
